Infographics

Introduction

Project Goal:

The goal of this project is to create a matrimony app that helps users find their ideal life partner.

Target Audience:

The target audience of this app - Male/Female of Age group 20 to 40 years who are looking for an ideal life partner.

Demographics:

Urban and semi-urban areas
Educated and professional
Middle to upper-income class
Single and divorced

Reasons for choosing this target audience:

This is the age group when most people are looking to get married.
They are educated and professional, so they are likely to be tech-savvy and use a matrimony app.
They have a disposable income, so they are more likely to be able to afford to pay for premium features on a matrimony app.
They are single and divorced, so they are actively looking for a partner.

User flow Diagram for Matrimony App

Competitor Research Insights

I analyzed competitors apps like JeevanSathi, BetterHalf , Abp weddings and identified opportunities for improvement.

Matrimony apps lack features to track Matches I have looked at recently & People who've visited my profile recently
Matrimony apps lack a feature that would allow users to see all of their Received pending requests and sent pending requests in one place.
There is a lack of user-friendly and easy account verification processes in matrimony apps.

Solutions & Its value

What feature I added?

As a user on the homepage, I want to be able to easily track the matches I've recently viewed and the users who have recently visited my profile, so that I can stay engaged with the people I'm interested in and who are interested in me.

I have added "Recently Viewed" category an example of the heuristic principle of recognition rather than recall. It helps users to narrow down their options and find the matches they're looking for without having to remember their specific names or other details.

I have so added "Recent Visitors" category that gives users a chance to connect with the people who have shown interest in them, by making it easy to start a conversation.

Users are more likely to spend time on the app if they are able to find matches and visitors who are of interest to them.

The more users are engaged and satisfied with the app, they are more likely to continue using it and recommend it to others.

This can lead to increase in user engagement and customer satisfaction.

Solutions & Its value

What feature I added?

Matrimony apps lack a feature that would allow users to see all of their Recieved pending requests and sent pending requests in one place. So i have categorized request in two parts

1. Received which consist of Accepted, Declined, pending category

2. Sent which consist of Accepted,Declined,Pending category

1. Received request which consist of Accepted, Declined, pending category, this categorization helps user to save user time & make it easier to connect with potential matches & would improve the overall user experience of the app.

Sent request which consist of Accepted, Declined, Pending category helps user find all the sent request in one place , they will get clear overview about the status of all of their sent requests, users can easily identify which matches they need to follow up with and which matches they can move on from. This will help users to improve their chances of success with matching.

The sent request category can help to increase user engagement, customer satisfaction and conversion rates.

Onboarding Process of Matrimony app

User starts onboarding process as login with email-ID and verification code . Then user has to go through Profile verification process which is classified in 3 categories - Upload your Identity Proof, Complete your profile and Account Verification (these steps take all the data required to authentication of user) .

After completing the onboarding (3 steps) the user is navigated to Homepage.

Style Guide

(Typography & Colors,Color Contrast Ratio,Component Library)